How to Drive Engagement with Bow Flag Banners
Most of us face lighting screens all the time. But when we drive on the highways and walk on hallways, our focus shifts on the path we take. And this makes physical promotional materials like bow flag banners essential even in this digital age.
Now that everyone is always on their phone, most business owners have ditched conventional marketing, thinking that it is ineffective in driving engagement from the customers. Unbeknownst to many, printed promotional materials still entice customers to try out a product or service a company offers. The trick here is to know the right way to use them.
In this guide, let us walk through the tips on increasing customer engagement with the use of bow flag banners.
Be Unique with Your Design
The most important factor of every promotional material is its design. The way you layout the text and graphic elements on a blank canvas can make or break your marketing campaign.
How to Create Bow Flag Banners That Catches the Attention of Passersby
Coming up with a bow flag banner design is pretty easy, but some people still make little mistakes that may negatively affect the material. If you have no clear idea how to create banners for your business, we have outlined a step-by-step guide to help you with that.
- Branding, Branding, Branding
Of course, you start with the basics, which is to choose an application to use for arranging the content of the banner. As you look at the blank page, bear in mind that the thing you’re about to design is a representation of your company.
For the reasons mentioned above, you have to stick to your branding, especially if you already have a colour that the public can associate with your company. If not, it is best to research the meaning of colours and choose the one that will best represent your values.
- Choose the Colours
A banner can consist of different colours as long as they complement each other and don’t clash. Regardless, the rule of thumb when designing bow flag banners is to choose 2-3 colours only for the designs.
If your company has a signature colour, use it as the main hue so that your material can be recognisable even at first glance. Then, select secondary colours for the palette.
- Be Clear
Bear in mind that you are going to display your bow flag banners in a public place. Hence, the text printed on the material should be easy to read even from afar. This way, more people can see the banners.
When choosing a font style, it is best to use sans serif typefaces since they don’t have tails—making them uncomplicated to read. Also, do away with cursive or script typefaces. Although they look good on love letters and invitation cards, they are not suitable for promotional materials.
To add more clarity and style, you also have to limit the fonts to 2 or 3. It is also fine to use just one font style, given that a banner only has limited space.
Choose the Right Size
Bow flag banners come in various sizes that you can choose from. Banner Blokes offer three sizes for this type of promotional material: 2.5 meters, 3.5 meters, and 4.5 meters. The bigger size you will choose, the better. This way, you can insert all the important texts and add a photo or your company’s logo, and it would still be visible from afar.
Remember, There’s a Right Place for Your Banners
Regardless of how attention-grabbing your bow flag banner is, it won’t still serve its purpose if you don’t put it up in the right place. Make sure that you place it in a spot where numerous people will pass by so that it will gain more attention. Don’t hide your bow flag banners somewhere else and display them with pride.
For companies who are joining tradeshows, it will help you gain more leads if you put the banner in front of your booth. Just see to it that your banner design will stand out from the rest.
Take Advantage of Its Portability
Unlike huge billboards we can see on the highways, bow flag banners are portable and easy to set up and take down, making it the best choice when planning to launch a physical marketing campaign.
You can put them up in any place within or outside your office or shop. And if you’re done using them, you can store them for future use. Moreover, it doesn’t take up a lot of space, and you don’t have to spend much on its production.
Let Us Help You Drive More Customers for Your Business
Lead generation is the first stepping stone to increase the sales of a business. That is why entrepreneurs plan out several marketing campaigns to catch the attention of their target market. While we do almost everything online nowadays, we still spend plenty of time away from our screens and into the real world. Thus, creating banners and other forms of printed campaign materials still make sense.
So, if you want to draw more attention from your target market and have customers flock to your store, Banner Blokes can help you with that. Aside from bow flag banners, we also offer posters, stickers, printed mats, wind flags, and pull up banners. Feel free to call us at 1300 624 044 for more details about us and the services we offer.
Grow your business today!