7 Benefits of Bar Window Stickers for Your Business
From towering buildings to simple houses, windows are there. It gives the people inside a view of what’s beyond the four corners of the room and, sometimes, allows the people outside to have a peek at the structure’s interiors. Since windows are a necessary part of an establishment, business owners utilise them in their marketing campaigns, like displaying bar window stickers.
But how do entrepreneurs benefit from bar window graphics? Let’s find out the answers in this blog.
- Build Brand Awareness
When your target market is aware of your existence, everything else will follow. You will now gain more leads, turn them into customers, and generate more revenue for your business. As such, it is essential to have advertising material that will help you reach that goal.
Bar window stickers give people an avenue to be familiar with your brand. If your initial objective is to make your brand known and not actually do hard-selling, your window graphic design should be something that screams “you.”
Therefore, you have to make sure that you use your business’ signature colours—as many people can recognise a company by its colours. Moreover, don’t forget to include the important things, such as your business name, logo, slogan, and the products or services you offer.
- May Serve as a Directional Signage
You may think that window stickers only serve as advertising material for your business. However, you may also use them to lead your customers to the store’s entrance. This move is especially helpful when your shop has more doors.
When you label entrances and exits, you can maximise your customers’ convenience, and they won’t end up walking to the wrong door. This way, they will have the impression that you care about them and won’t want them to feel hassle.
- Inform Customers about an Upcoming Promotion
Now, let’s get to the most obvious benefit.
You may already have seen stores advertise their upcoming sales and promotions by sticking marketing materials on their windows. In most cases, the targeted people who walk past that store will stop and take a few steps back to check out the deals offered.
People, especially those who love to shop, will always find discounts enticing. For this reason, businesses offer seasonal promotions every once in a while. And one of the best ways for the target market to know about these special deals is through window graphics.
Since you have to place these advertising materials in the store itself, both passersby and frequent shoppers can directly look around your store and purchase products. This eliminates the need to travel to a different place and locate your shop.
- Cost Efficient
One of the most important things you have to consider when creating promotional materials is their costs. Sure, you can launch marketing campaigns online or put up a huge billboard on the highway. However, you need to pay for online advertisements to extend your reach. And this is on top of paying a marketing team to come up with an advertisement that will capture the hearts of many.
On the other hand, you also need to cover the costs of the space you rented for the billboard, which can be pretty expensive. With bar window stickers, though, you only have to pay the people involved in the campaign and the sticker itself because the place you’ll put it up is already yours, to begin with.
- Give Privacy
Another benefit of window stickers is that it allows privacy for the people inside an establishment. You can customise stickers to cover up the windows for a higher level of privacy.
This technique is helpful for the employees inside a building who like to see the world outside and feel the natural light but wouldn’t want the passersby to have a glimpse of them. It can also benefit those working out in a gym, sipping a cup of coffee in a café, eating in a restaurant, and more.
You can design a window sticker that will match your brand and choose a material for one-way vision. Through this, you can increase brand awareness and keep the privacy of those inside the building at the same time.
- Add More Life to a Your Shop
Bar window stickers are more than just about persuading potential customers to do business with you and boosting your sales. You can also use it for aesthetics.
If properly designed, window stickers can make both the interior and exterior appearance of your store more beautiful. You can make it a place where your loyal customers can take pictures and post them on their social media accounts, which may also start word of mouth marketing. With this, your store is more than just a place for business.
Furthermore, window stickers also enhance the ambience of the place, and you can use art to bring relaxation to the people inside the building.
- Incorporate Digital Marketing
We are now living in an advanced and fast-paced world. Therefore, it will greatly help to have a digital platform wherein you can establish relationships with the customers and know their thoughts about your business.
So the question now is, can entrepreneurs incorporate digital marketing into printed promotional materials? Of course.
If you want to have a brand that’s well-known on the Internet, you can include the name of your website (if any) and social media accounts in your design. And if you have an upcoming event for your business, you can also display the hashtag you’d like people to use.
Remember, you can set up and remove window stickers at any time you want, which means that you can also use them for temporary campaigns, such as event promotions.
Have High-Quality Decals with Banner Blokes
See for yourself the benefits of having bar window stickers on your restaurant, shop, or café with Banner Blokes. Our decals will adhere to any glass surface that you can use both inside and outside your windows. Increase brand awareness and get more customers now! Call us on 1300 624 044 or visit our website at https://www.bannerblokes.com.au/ for more details.